2018 to April immediately, the dealer market will soon enter the year and season, some dealers have complained of poor sales market in crying. Since the price rises in the future for the enterprise to balance the balance of payments, but consumers can buy up, for dealers, is a huge test.

In the early days, the dealers were very yearning for big brands. Who didn't want to represent a big brand? It is easy to enter the channel of the big brand, and the negotiation has a certain right of discourse, the sales volume is big, and the network channel can be set up quickly. In addition, the agent brand can improve its management ability. With the help of manufacturers, it can standardize its own market, management and marketing standards, and make its market more standardized and controllable, making money easier.

In recent years, the economic situation is not good, the sales task of the manufacturers has not decreased with the decline of the market, but it has increased year by year. Pressure has become a necessary lesson for the manufacturer. From the industry and the market common tasks. Agency big brand has become a headache for dealers.

The big brand is becoming a chicken ribs. It is a pity to abandon, but not to abandon it.

The agency big brand has a great test on the financial strength, team strength and market development ability of a dealer.

The distributor needs a lot of liquidity, and the money is put into the goods, and it may not be able to return the due return. Some big brands are innumerable, although the brand is very famous, but because the product line is too long, too many items, are laying down real sales, dealers profit gradually decline, losses are numerous.

The small profit and the early market can not compare, the boss makes less, outstanding talent pay can not keep up, can not stay, good talent can not come. The overall quality of the management team is low. In addition, the task is heavy, the handling is much, the employee turnover rate is high, the talented person who is not easy to train is quickly lost and even become a competitor. Big brand manufacturers are very strict with themselves, and the team's ability is not enough. The boss can only himself, the boss's ability is stronger and stronger, and it is also becoming more and more gloomy and tired.

The vicious sequelae of extrusion competition caused by consumptive consumption are prominent, and some companies are constantly introducing new products and increasing market advertising in order to sell performance. Small and medium-sized manufacturers have to survive, to strive to blaze trail, low-cost, copycat, fake, intense competition in the market, not you die I live. Some products are covered with dust in terminal stores and warehouses.

As a big brand, the market needs further subsidence and needs more products to drive sales. And in the face of the new market changes, the previous experience suddenly did not work. With the popularity of the Internet, access to information is more convenient, newer products, more Swiss marketing methods emerge in an endless stream, the dealer will feel longitudinal have superhuman powers, care for this and lose that painful, too busy to attend to all. When it comes to bad business, people are almost the same.

This is the reality in front of us. On the Internet, the economic crisis, in the dealer circle crazy, just because of the movement of themselves, the real situation.

Therefore, we advise the brand manufacturers to cherish their dealer friends. It is a thousand dealers who have taken up your brand, helping you to get the market and hit the river. Is the majority of dealers, night unloading, day delivery, a lot of penny to pull back the goods, and the shining white silver credit out hard delivery, sellers, dunning. Busy families can't attend to them. Children can't take care of them. Wives don't have time to care. They insist on many days and nights, and have the brand foundation, brand awareness and market share.

The goods can be pressed, please press the goods according to the sales progress of the dealer, and do not blindly press the goods. Not all what new pressure to the dealer. Can let the dealer market, but do not want to have a degree, in order to promote a non inflow of new funds, the dealers have no money to do the market, eventually, not in the mood to do brand.

The market policy does not change to change, change a salesman a policy, let the brand become the untrustworthy pronoun. Not for national policy of a chess game, each region according to the actual situation, to adjust, to each county as a country to operate, rather than any command, whim, but do not ignore feedback on the dealer, missed the dealer feedback may lose market. The competitors are at any time, and we don't live in the branded ivory tower.

R & D personnel must go to the market more, learn more about the front-line, do not do some good new products, the result is divorced from the masses, no ground gas, become chicken ribs.

Cherish the hard won big brand, more should cherish the dealer who has been quietly working hard for the brand. Do not casually change the dealer, do not casually take the dealership's dealership. The dealer will work hard to make the market. A salesperson will not be pleased to change the dealer when he looks at it. What is the friendship between manufacturers? What is the moral meaning? Where is the road?

Brand is not only the trust of the product quality to the consumers, but also the trust of the dealers' friends for the factory management and the reputation of the manufacturers. I wish more brands and distributors will be deeply bundled and deeply cooperate in 2018, and wish more dealers and friends can make more money in the brand advantage of brand.